Piper Trust Awards Marketing Grant to Sonoran Desert Chorale

(Phoenix, Ariz) The Sonoran Desert Chorale is pleased to announce it has been awarded a grant from the Virginia G. Piper Charitable Trust to assist in its marketing and audience development efforts. The sixteen year old Chorale was formed by Jeff Harris and includes over sixty vocalists from around the Valley. The grant will enable the Chorale to develop a comprehensive marketing plan, new logo and marketing materials and develop its website for increased functionality for customers and staff.
“The legacy of Virginia G. Piper and her love and support of the arts truly lives on. This grant awarded by her Trust is so important for the Sonoran Desert Chorale. It will enable our organization to expand and improve our communications so we may bring the thrill of choral performance to many new people in our community. We are very grateful for this generous and visionary gift.” - Music Director and Founder Jeff Harris.

The Sonoran Desert Chorale performs four concerts annually in Mesa and Paradise Valley. Its next concert, Singing Together for the Holidays, will be performed December 12th and 13th. For more information on the Sonoran Desert Chorale and its performances, call 480-305-4538 or visit www.sonorandesertchorale.org.


Media Contacts

Sonoran Desert Chorale was founded in 1994 and is led by Music Director Jeff Harris. Since its inception, the group has become a highly regarded and sophisticated choral organization, presenting musical compositions from cultures around the globe as well as important pieces from the European and American music traditions. Concerts frequently include guest performances and collaborations with distinguished artists and organizations in the community such as the Phoenix Children’s Chorus, Southwest Brass, Mesa Caledonian Pipe. In 2005, the Chorale was invited to perform with Broadway superstar Michael Crawford for the inaugural concert of the $150 million Mesa Arts Center. The Chorale frequently is engaged for a European concert tour, with performances throughout Europe, including Venice, Salzburg, and Prague. Significant support is received from the Arizona Commission on the Arts and the National Endowment for the Arts.